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Make a Point.
Meet Ms. Crystal (Clear).
Prepare for your next opportunity.
Are you crystal clear?
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Hard-Earned
What I’ve learned reading 10,000 pitches.
Tough-love essays on writing messages people remember.
Stop saying "leverage" — 12 weak verbs killing your pitch
Twelve verbs killing your pitch — and the hand-gesture test that catches them in fifteen seconds. Crystal's tough-love list with specific replacements.
Read →Write your value proposition in 4 sentences. No more.
Tough-love rule from a 50-year-old messaging consultant: four sentences, eight words each, brand names exempt. The only value-prop framework you need.
Read →Fix it before it matters.
Get sharp. Fast.